PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI (Pada Nasabah Asuransi Prudential di Kota Samarinda) (PUTRI MISTIA SILVA)

Submitted by: Silva, Putri Mistia
On: Aug 31, 2017 @ 11:46 AM
IP: 36.74.230.124

  • Judul artikel eJournal: PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI (Pada Nasabah Asuransi Prudential di Kota Samarinda)
  • Pengarang (nama mhs): PUTRI MISTIA SILVA
  • Abstrak (max. 1600 huruf atau 250 kata): Decision to buy goods or services in meeting the needs of the beginning of an individual view at the time of obtaining information and encouragement that is in the individual in determining the decision to make a purchase. This study aims to examine the effect of consumer perceptions and consumer motivation on purchasing decision insurance policy at Prudential Insurance Client in Samarinda City. The subject of this research is Prudential Insurance Client in Samarinda City with total sample of 100 people. The measuring tool used in this study used the scale of purchasing decisions, the scale of consumer perceptions, and the scale of consumer motivation. The data analysis technique using multiple regression test. The result of this research shows that there is positive and significant influence between consumer perception and consumer’s motivation to purchasing decision of insurance policy that is with value F = 32.525, R2 = 0401, and p = 0.000. On the consumer perception of positive and significant influence on the purchase decision of insurance policy that is with the value of beta = 0.562, t = 6.987, and p = 0.000. On the motivation of consumers to the positive and significant influence on the purchase decision of insurance policy that is with the value of beta = 0.195, t = 2.428, and p = 0.017.
  • Kata kunci (max. 80 huruf atau 10 kata): purchasing decision, consumer perception, consumer motivation
  • NIM: 1002095014
  • Angkatan (tahun masuk, mis. 2009): 2010
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Netty Dyan Prastika, S.Psi., M.Psi., Psi.
  • Nama eJournal: eJournal Psikologi
  • Volume: 5
  • Nomor: 3
  • Tahun: 2017
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL PUTRI MISTIA SILVA (08-31-17-11-46-56).rtf (158 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL PUTRI MISTIA SILVA (08-31-17-11-46-56).pdf (206 kB)

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