PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH PENJUALAN LANGSUNG DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK MOORLIFE DI SAMARINDA (Putri Norrohmah)

Submitted by: Norrohmah, Putri
On: Nov 14, 2017 @ 11:43 AM
IP: 125.167.228.217

  • Judul artikel eJournal: PENGARUH PENJUALAN LANGSUNG DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK MOORLIFE DI SAMARINDA
  • Pengarang (nama mhs): Putri Norrohmah
  • Abstrak (max. 1600 huruf atau 250 kata): This research purpose to know of influence direct selling and quality product toward satisfaction consumers to moorlife product in Samarinda. This research consist of three variables, dependent variable is satisfaction consumers and independent variables is direct selling and quality product. The data collection is done by using a scale of satisfaction consumers, scale of direct selling and scale of quality product. The sample in this is the someone include of moorlife member product in Samarinda as many as 88 peoples. The data analysis technique used is the analysis full of regression test, the analysis multiple regression test, the analysis multivariate regression test, the analysis partial regression test, the analysis stepwise regression test and the end analysis regression test The results of this study used regression analysis model of gradually showing the influence and significan between direct selling and quality product toward satisfaction consumers to moorlife product in Samarinda with a 67.9 percen.The test results of the regression analysis models of gradually showing positive influence between direct selling toward satisfaction consumers with a value Beta = 0.478, t count = 5.253, t table= 1.990 and p = 0.000 < 0.050.then in quality product toward satisfaction consumers showed positive influence with the value Beta = 0.409, t count = 4.488, t table = 1.990 and p = 0.000 < 0.050. The result of end analysis regression test showing the influence betwen negosiassion aspect, relation marketing aspect and quality imprassion aspect toward attributes related to purchase aspect with a value 61.5 percen.
  • Kata kunci (max. 80 huruf atau 10 kata): Consumers, Satisfaction, Product, Selling Quality
  • NIM: 1202105146
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Dr. Finnah Fourqoniah, M.Si
  • Nama eJournal: eJournal Psikologi
  • Volume: 5
  • Nomor: 3
  • Tahun: 2017
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL PUTRI NORROHMAH (11-14-17-11-43-59).doc (84 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL PUTRI NORROHMAH (11-14-17-11-43-59).pdf (473 kB)

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