PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH POSITIONING DAN PERSEPSI IKLAN DENGAN KEPUTUSAN PEMBELIAN ULANG PRODUK AIR MINERAL AQUA PADA REMAJA AKHIR (HASBI ASSHIDIQ)

Submitted by: ASSHIDIQ, HASBI
On: Jan 29, 2018 @ 10:46 AM
IP: 36.83.32.112

  • Judul artikel eJournal: PENGARUH POSITIONING DAN PERSEPSI IKLAN DENGAN KEPUTUSAN PEMBELIAN ULANG PRODUK AIR MINERAL AQUA PADA REMAJA AKHIR
  • Pengarang (nama mhs): HASBI ASSHIDIQ
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims to determine and analyze correlation between the positioning and perception advertising with repurchase decisions products mineral water of aqua in adolescence late teens. The method used is quantitative. Subject in this study involved a 100 peoples. Methods of data collection using three scales, repurchase decisions scale, positoning scale, and perception advertising scale. Sampling studies used purposive sampling. Data were analyzed with regression models and models gradually filled with the help of program Statistical Package for Social Sciences (SPSS) 20.0 for Windows. The results of the first analysis showed there correlation of positioning with the repurchase decisions product, values obtained was T value = 1.900 > T table = 1.948 and P = 0.006 < 0.050. The results of the second analysis showed there correlation of perception advertising with the repurchase decisions product, the value obtained was T value = 5.356 > T table = 1.948 and P = 0.000 < 0.050. The results of the third analysis showed there correlation of positioning and perception advertising with the repurchase decisions product, the value obtained was F value = 31.690 > F table = 3.09, R2 = 0.395, and P = 0.000 < 0.050. The results shown from this research is repurchase decisions product it can be told that positively influenced by positioning and perception advertising on the consumer that do repurchase decisions products mineral water of aqua in adolescence late teens.
  • Kata kunci (max. 80 huruf atau 10 kata): repurchase decisions, positioning, perception advertising
  • NIM: 1202105036
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Hikmah. S.Sos., M.A
  • Nama eJournal: eJournal Psikologi
  • Volume: 5
  • Nomor: 4
  • Tahun: 2017
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL HASBI ASSHIDIQ (01-29-18-10-46-34).doc (100 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL HASBI ASSHIDIQ (01-29-18-10-46-34).pdf (212 kB)

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