PSIKOBORNEO

Jurnal Ilmiah Psikologi

HUBUNGAN STRATEGI PROMOSI DENGAN KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA (ALDY ALFAJRI)

Submitted by: Alfajri, Aldi
On: Dec 3, 2018 @ 11:46 AM
IP: 36.74.230.105

  • Judul artikel eJournal: HUBUNGAN STRATEGI PROMOSI DENGAN KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA
  • Pengarang (nama mhs): ALDY ALFAJRI
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims to determine the relationship between promotional strategies and the decision to buy gadgets at consumers at the Suryaphone Samarinda store. This study consists of two variables, namely the dependent variable, the purchasing decision and the independent variable, namely the promotion strategy. Sampling technique using Quota Sampling. The sample in this study were 80 Suryaphone Samarinda consumers. The data analysis technique in this study uses the product moment correlation analysis method to find the relationship between one in-dependent variable (X) or more with a dependent variable (Y). The results showed that there was a significant relationship between the relation-ship of promotional strategies with the decision to purchase gadgets at the Suryaphone Samarinda store with a correlation value of 0, 500 and p = 0,000.
  • Kata kunci (max. 80 huruf atau 10 kata): purchasing decisions, promotion strategy
  • NIM: 1202105093
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: Hairani Lubis, M.Psi., Psikolog dan Dian Dwi Nur Rahmah, M.Psi., Psikolog
  • Nama eJournal: eJournal Psikologi
  • Volume: 6
  • Nomor: 3
  • Tahun: 2018
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL ALDY ALFAJRI (12-03-18-11-46-06).doc (136 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL ALDY ALFAJRI (12-03-18-11-46-06).pdf (240 kB)

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