PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH KUALITAS PRODUK DAN SENI TERHADAP MINAT BELI KONSUMEN SARUNG TENUN SAMARINDA DI SAMARINDA (FARIDA NUR CAHYA)

Submitted by: Nur Cahya, Farida
On: Mar 1, 2019 @ 8:57 AM
IP: 180.248.123.240

  • Judul artikel eJournal: PENGARUH KUALITAS PRODUK DAN SENI TERHADAP MINAT BELI KONSUMEN SARUNG TENUN SAMARINDA DI SAMARINDA
  • Pengarang (nama mhs): FARIDA NUR CAHYA
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims to determine the effect between product quality and art with the buying interest of Samarinda Weaving Sarong consumers in Samarinda. The research method used is quantitative. Subjects in this study were 100 people. Data collection method uses three scales, namely buying interest scale, product quality scale, and art scale with Likert scale model. The research sample was taken using purposive sampling technique. The collected data were analyzed by a stepwise model and full model regression test with the help of the Statistical Package for Social Sciences (SPSS) 23.0 for Windows program. From the data analysis, the results for this research model show that there is an influence between product quality on buying interest, the value obtained is t arithmetic = 4.210> t table = 1.948 and p = 0.000 t table = 1.948 and p = 0.000 F table = 3.09, R2 = 0.513, and p = 0.000 <0.050. The results shown in this study are positive buying interest by product quality and art in Samarinda Weaving Gloves consumers in Samarinda.
  • Kata kunci (max. 80 huruf atau 10 kata): buying interest, product quality, art
  • NIM: 1202105051
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: Dr. Finnah Fourqoniah, S.Sos., M.Si dan Rini Fitriani Permatasari, S.Psi., M.A.
  • Nama eJournal: eJournal Psikologi
  • Volume: 6
  • Nomor: 4
  • Tahun: 2018
  • File artikel eJournal (format .doc, max. 2 Mb): Jurnal Farida Cahya (03-01-19-08-57-26).docx (43 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): Jurnal Farida Cahya (03-01-19-08-57-26).pdf (222 kB)

96 total views, 1 views today

Print Friendly, PDF & Email