PSIKOBORNEO

Jurnal Ilmiah Psikologi

HUBUNGAN CELEBRITY ENDORSER DENGAN KEPUTUSAN PEMBELIAN PRODUK PAKAIAN PADA KONSUMEN SECARA ONLINE DI MEDIA SOSIAL INSTAGRAM (Studi Kasus Pada Mahasiswa Psikologi Universitas Mulawarman) (RIZKA SANDITYA)

Submitted by: Sanditya, Rizka
On: Mar 28, 2019 @ 10:09 AM
IP: 36.74.226.74

  • Judul artikel eJournal: HUBUNGAN CELEBRITY ENDORSER DENGAN KEPUTUSAN PEMBELIAN PRODUK PAKAIAN PADA KONSUMEN SECARA ONLINE DI MEDIA SOSIAL INSTAGRAM (Studi Kasus Pada Mahasiswa Psikologi Universitas Mulawarman)
  • Pengarang (nama mhs): RIZKA SANDITYA
  • Abstrak (max. 1600 huruf atau 250 kata): The purpose of the study was to determine the relationship between celebrity endorser and the decision to purchase clothing products for consumers online on Instagram social mediavto mulawarman university psychology students. The subjects of this study were students of 2015 and 2016 who often shop online through Instagram social media more than three times. This research uses a quantitative approach. The subjects of this study were 70 students selected using purposive sampling technique. Data was collected using the celebrity endorser scale and purchasing decisions. The result is the value of CR 0.954 which means that both variables have a very strong positive correlation. While the value of p = 0.000 <0.005 shows that the two variables are significant.
  • Kata kunci (max. 80 huruf atau 10 kata): celebrity endorser, product, consumer.
  • NIM: 1202105115
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: Lisda Sofia, M.Psi, Psikolog dan Dian Dwi Nur Rahmah, M.Psi., Psikolog
  • Nama eJournal: eJournal Psikologi
  • Volume: 7
  • Nomor: 1
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL RIZKA SANDITYA (03-28-19-10-09-21).doc (135 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL RIZKA SANDITYA (03-28-19-10-09-21).pdf (255 kB)

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