PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG KARTU SELULER TELKOMSEL PADA KONSUMEN DI KECAMATAN MUARA JAWA KUTAI KARTANEGARA (Dwi Desy Ninik Kustianti)

Submitted by: Desy Ninik Kustianti, Dwi
On: Apr 15, 2019 @ 10:25 AM
IP: 180.248.120.82

  • Judul artikel eJournal: PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG KARTU SELULER TELKOMSEL PADA KONSUMEN DI KECAMATAN MUARA JAWA KUTAI KARTANEGARA
  • Pengarang (nama mhs): Dwi Desy Ninik Kustianti
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims to determine the effect of brand image and price on the decision to repurchase Telkomsel cellular cards to consumers in the Kutai Kartanegara Muara Jawa. The research method used is quantitative. The subjects in this study were 100 people. The method of data collection uses three scales namely the repurchase decision scale, brand image scale and price scale with a Likert scale model. The research sample was taken by using purposive sampling technique. The collected data was analyzed by a stepwise model and full model regression test with the help of Statistical Package for Social Sciences (SPSS) program 20.0 for Windows. From the data analysis, the results obtained for this research model indicate that there is an influence between brand image and repeat purchase decisions, the value obtained is t count = 2.080 > t table = 1.984 and p = 0.040 < 0.050. The results of the second analysis show the effect of prices on repeat purchase decisions, the value obtained is t count = 6.313 > t table = 1.984 and p = 0.000 < 0.050. The results of the third analysis show that there is an influence between brand image and price on the decision to repurchase Telkomsel cellular cards to consumers in Kutai Kartanegara Jawa, the value obtained is F count = 40,112 > F table = 3.09, R2 = 0.453, and p = 0.000 < 0.050. The results shown in this study are that repurchase decisions are positively influenced by brand image and price on consumers who repurchase products from Telkomsel cellular cards in Kutai Kartanegara Muara Jawa.
  • Kata kunci (max. 80 huruf atau 10 kata): repurchase decisions, brand image, price
  • NIM: 1202105044
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Hikmah, S.Sos., M.A.
  • Nama eJournal: eJournal Psikologi
  • Volume: 7
  • Nomor: 1
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): ejournal dwi desi (04-15-19-10-25-49).docx (69 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): ejournal dwi desi (04-15-19-10-25-49).pdf (325 kB)

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