PSIKOBORNEO

Jurnal Ilmiah Psikologi

HUBUNGAN KONFORMITAS DAN HARGA DIRI DENGAN MOTIF PEMBELIAN TAS BERMEREK PADA WANITA KARIR DI DPRD KOTA SAMARINDA (FITRIAH RAHMADANI)

Submitted by: Rahmadani, Fitriah 
On: May 20, 2019 @ 11:00 AM
IP: 36.83.45.53

  • Judul artikel eJournal: HUBUNGAN KONFORMITAS DAN HARGA DIRI DENGAN MOTIF PEMBELIAN TAS BERMEREK PADA WANITA KARIR DI DPRD KOTA SAMARINDA
  • Pengarang (nama mhs): FITRIAH RAHMADANI
  • Abstrak (max. 1600 huruf atau 250 kata): The aim of this study was to know the relationsip between comformity and buying motives with the motive behind buying high-end branded bags on the career women in the city parliament samarinda. This independent variable is the buying motives and the dependent variables are conformity & pride. Data was gathered by using a scale of comformity, self-esteem scale and scale of the purchase motive. Sample on this research were students of career women in the city parliament Samarinda East Kalimantan as much 73 people. The data were analyzed used kendall’s tau-b test. The results of this research showed there are negative relationship between comformity and buying motives with the motive behind buying high-end branded bags on the career women in the city parliament samarinda. behavior on the teen with = 0.430 and p = 0.000 < 0.05, and the is no relationship between purchases motive with self-esteem has a correlation value on the teen = -.106 and p = 0.200 > 0.05.
  • Kata kunci (max. 80 huruf atau 10 kata): conformity, buying motives, purchase motive
  • NIM: 1202105122
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: Hairani Lubis, M.Psi., Psikolog dan Ayunda Ramadhani, M.Psi., Psikolog
  • Nama eJournal: eJournal Psikologi
  • Volume: 7
  • Nomor: 1
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL FITRIAH RAMADANI (05-20-19-11-00-53).docx (54 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL FITRIAH RAMADANI (05-20-19-11-00-53).pdf (224 kB)

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