PSIKOBORNEO

Jurnal Ilmiah Psikologi

HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN DI BENGKEL ARAYA MOTOR TENGGARONG (AFIF ALFIANTO)

Submitted by: Alfianto, Afif
On: Sep 12, 2019 @ 3:54 PM
IP: 103.31.207.25

  • Judul artikel eJournal: HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN DI BENGKEL ARAYA MOTOR TENGGARONG
  • Pengarang (nama mhs): AFIF ALFIANTO
  • Abstrak (max. 1600 huruf atau 250 kata): This study aims was to examine the correlation between service quality and customer loyalty in the Tenggarong Araya Motor workshop. The subject of this study was the Araya Motor Tenggarong workshop customer who offers 59 customers (respondents). The measuring instrument used in this study the scale of service quality and customer loyalty. The second scale was arranged in a Likert model scale and published using product moment test analysis (r correlation). The correlation between customer loyalty variables with service quality was expressed linearly with deviant values of linearity (p) of 0.561 and F count of 0.936. The results of this study a positive and significant correlation between service quality and customer loyalty with a value of r of 0.517 and a sig value of 0,000.
  • Kata kunci (max. 80 huruf atau 10 kata): quality of service, customer loyalty
  • NIM: 1202105151
  • Angkatan (tahun masuk, mis. 2009): 2012
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Hairani Lubis, M.Psi., Psikolog
  • Nama eJournal: eJournal Psikologi
  • Volume: 7
  • Nomor: 3
  • Tahun: 2019
  • File artikel eJournal (format .doc, max. 2 Mb): JURNAL AFIF ALFIANTO (09-12-19-03-54-25).docx (66 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JURNAL AFIF ALFIANTO (09-12-19-03-54-25).pdf (246 kB)

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