PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK BERGABUNG SEBAGAI ANGGOTA DALAM BISNIS MULTI LEVEL MARKETING PADA PT. HARMONI DINAMIK Indonesia DI KOTA SAMARINDA (MUHAMMAD SHIDIQ KRIDANI)

Submitted by: Kridani, Muhammad Shidiq
On: Jun 2, 2020 @ 9:42 AM
IP: 125.160.67.228

  • Judul artikel eJournal: PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK BERGABUNG SEBAGAI ANGGOTA DALAM BISNIS MULTI LEVEL MARKETING PADA PT. HARMONI DINAMIK Indonesia DI KOTA SAMARINDA
  • Pengarang (nama mhs): MUHAMMAD SHIDIQ KRIDANI
  • Abstrak (max. 1600 huruf atau 250 kata): This research aims to discover the effect of consumer’s perception and motivation of multi-level marketing towards the decision making to join PT. Harmoni Dinamik Indonesia in Samarinda municipality. This research uses quantitative approach. Using simple random sampling, 130 employees are taken as the subjects of this research. Data-collecting method which used in this research are decision making scale, consumer’s perception, and consumer’s motivation. Then, the data which are collected will be analyzed using multiple linear regression tests on Statistical Package for Social Sciences (SPSS) 2.4 for windows. The result shows that with 95% trust level: (1) there are positive and significant consumer’s perception towards the decision making with beta (β) coefficient = 0.582, and t count value > t table (7.351 > 1.979 and p value = 0.000 (p < 0.05); (2) there are positive and significant consumer’s motivation towards the decision making with beta (β) coefficient = 0.193, and t count value > t table (2.439 > 1.979) and p value = 0.016 (p < 0.05); (3) there are real and significant consumer’s perception and motivation towards the decision making with f count value > f table (68.103) > 3.07) and p value = 0.000 (p < 0.05). The amount of effect contribution (R²) consumer’s perception and motivation towards the decision making is 0.517 (51.7 percent).
  • Kata kunci (max. 80 huruf atau 10 kata): consumer’s perception, consumer’s motivation, decision making
  • NIM: 1302105032
  • Angkatan (tahun masuk, mis. 2009): 2013
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi., M.Si dan Hairani Lubis, M.Psi., Psikolog
  • Nama eJournal: eJournal Psikologi
  • Volume: 8
  • Nomor: 2
  • Tahun: 2020
  • File artikel eJournal (format .doc, max. 2 Mb): Jurnal M Shidiq Kridani (06-02-20-09-42-20).doc (831 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): Jurnal M Shidiq Kridani (06-02-20-09-42-20).pdf (339 kB)

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