PSIKOBORNEO

Jurnal Ilmiah Psikologi

Pengaruh Kepercayaan Konsumen dan Pengambilan Keputusan Pembelian sebagai Variabel Mediasi terhadap Kepuasan Konsumen di Grup Blackberry Messenger Khanza Collection (Tri Anggrayani TS)

Submitted by: Anggrayani, Tri
On: Nov 20, 2014 @ 5:44 AM
IP: 36.75.41.231

  • Judul artikel eJournal: Pengaruh Kepercayaan Konsumen dan Pengambilan Keputusan Pembelian sebagai Variabel Mediasi terhadap Kepuasan Konsumen di Grup Blackberry Messenger Khanza Collection
  • Pengarang (nama mhs): Tri Anggrayani TS
  • Abstrak (max. 1600 huruf atau 250 kata): In the buying online sale transaction by online need trust between the sellee and buyer. The high customer trust can influence customer satisfaction. Increasingly cutomer trust, so increasingly cutomer satisfaction too. Deccision making purchase by online can be influence customer satisfaction. The right deccision making will make cutomer feel satisfied. Then, the high cutomer trust can influence the intensity of customer deccision making to buy.
    The goals to be achieved in this study are to test empirically the variable customer trust, deccision making purchase and customer satisfaction. The subjects were the member of Khnaza Collection Blackberry Messenger group, as many as 60 people.The measuring instruments used are the customer trust scale, deccision making purchase scale, and customer satisfaction scale. The data were further analyzed with analysis of intervening.
    The results of the first analysis showes there were influence of customer trust with customer satisfaction, the values obtained was the standardized coefficients in the amount of 0.226 with p < 0.05 (p = 0.005). The results of the second analysis shows there were influence of deccision making purchase with customer satisfaction,the values obtained was the standardized coefficients in the amount of 0.731 with p < 0.05 (p = 0.000). The results of the third analysis shows there were influence of customer trust with deccision making purchase, the values obtained was the standardized coefficients in the amount of 0.626 with p < 0.05 (p = 0.000).
  • Kata kunci (max. 80 huruf atau 10 kata): customer trust, deccision making purchase and customer satisfaction
  • NIM: 1002095003
  • Angkatan (tahun masuk, mis. 2009): 2010
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: Netty D Prastika, S.Psi.,M.Psi, Rina Juwita, S.IP., MHRIR
  • Nama eJournal: eJournal Psikologi
  • Volume: 2
  • Nomor: 3
  • Tahun: 2014
  • File artikel eJournal (format .doc, max. 2 Mb): JOURNAL FIX (11-20-14-05-44-44).docx (37 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): JOURNAL FIX (11-20-14-05-44-44).pdf (58 kB)

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