PSIKOBORNEO

Jurnal Ilmiah Psikologi

PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA (Nanda Octaviona)

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  • Judul artikel eJournal: PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA
  • Pengarang (nama mhs): Nanda Octaviona
  • Abstrak (max. 1600 huruf atau 250 kata): The aim of this research is to determine the influence of brand image and price perception with purchasing decisions on the Suryaphone consumers in Samarinda. This reseacrh consists of three variables, the dependent variable specifically the purchasing decisions and independent variables, the brand image and price perception.
    The Sampling technique on this research is using Quota Sampling. There are 80 samples collected for this reseacrh from the consumer of Suryaphone in Samarinda. The data analysis technique were used is the method of multiple regression analysis.
    The results showed there is a significant influence between brand image and purchasing decisions with the value of beta = 0.268, t arithmetic = 2.458 > t table = 1.991 and p = 0.016, but nothing influence between price perception and purchasing decisions with the value beta = – 0.97, t arithmetic = -0.891 F table = 3.14, R = 0.081 and p = 0.038
  • Kata kunci (max. 80 huruf atau 10 kata): Purchasing Decisions, Brand Image, Price Perception
  • NIM: 1102105116
  • Angkatan (tahun masuk, mis. 2009): 2011
  • Program Studi: Psikologi
  • Sumber tulisan: Skripsi
  • Pembimbing: M. Ali Adriansyah, S.Psi.,M.Si & RusiZulistiawan,S.Psi.,M.Psi.,Psi
  • Nama eJournal: eJournal Psikologi
  • Volume: 4
  • Nomor: 4
  • Tahun: 2016
  • File artikel eJournal (format .doc, max. 2 Mb): Jurnal (05-10-16-01-06-51).docx (42 kB)
  • File artikel eJournal (format .PDF, max. 5 Mb): Jurnal (05-10-16-01-06-51).pdf (157 kB)

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